Keely Becomes a Runway Model
May 11, 2012
Life's a hoot. Give it a chance, and it'll surprise you over and
over again. Never in my life had I expected Keely to become a runway
model, yet here she is.
Background: Keely runs - a lot. She also likes to wear nice athletic
clothes and she likes to encourage other runners to both run and
wear nice athletic clothes. She's so enthusiastic, in fact, the
people at the lululemon
store at Bridgeport asked her to become a Store Ambassador. Does
it pay? No, not in money, but she has reaped many non-pecuniary
One of the things that sets lululemon apart from other athletic
clothing retailers is their connection to the community - they genuinely
support locals who are athletic. Not professionals, mind you, just
people, like Keely, who are enthusiastic about fitness and health
and staying moving. When lululemon decided to hold a FUNction to
highlight the Spring 2012 fashions, they wanted to use local ambassadors
as the models. They asked Keely and she accepted.
The FUNction was put on at the
Twist Sports Conditioning facility in Portland. We arrived early,
in time to see the place being transformed from gym into showroom.
Keely and the other models getting pre-show instructions from the
owner of this Twist Conditioning franchise.
I happened to be sitting next to Bill, who was married to Rhonda,
seen here. Rhonda runs 100-mile races. 100 miles! I don't even like
driving 100 miles and she's RUN 28 of these races.
Keely made her first appearance sporting a running skirt, light
weight coat, and sports bag.
Hmmm, typical rookie model mistake: She hasn't developed the skill
to instantly detect a camera and turn towards it yet.
For her second appearance, she was rocking lululemon shorts, wearing
her Boston Marathon bib, and a special bra that allows people to
store SCADS of stuff. She had an iPod, packets of Gu, a credit card,
cash, all kinds of things runners would want to have but don't want
to carry in a bag or on a belt.
I hate the low-light functionality of my Pentax camera, but I do
like this picture.
For her grand finale, she pulled out a camera and took a picture
of the crowd. She was loving it, and so were they.
At the end of the show, all the models came out for the . . . whatever
they call it when all the models come out at the end of the show.
This is my favorite picture of my wife as a runway model. It looks
like she's been doing that all her life.
After the show was the reception. Just FYI: Those little glowing
dots are spots of dust reflecting the light of the flash. They are
NOT spirit orbs or lost souls.
And the thing I like best about lululemon? The cookies.